We have a great opportunity before us. The challenge is to build a new audiovisual landscape, with all of us being protagonists in the process. History is there to be created. It has just started.

The digital media are changing the way in which we relate to reality, culture and, by extension, the world of entertainment. The production, dissemination and consumption models for audiovisual content are undergoing a major transformation, and many of the changes that are taking place now will be part of the new system.

Within this scenario, transmedia is an emerging model for the integral development of audiovisual projects. It is a model that experiments with organisational structures and processes, formats and media and tries respond to new needs such as audience participation and interaction, narrative architectures, the fragmentation of stories through several formats and platforms, the relationship between fiction and reality and branding strategies.

EITB (Euskal Irrati Telebista – Basque Radio/TV) and Tabakalera (Centro Internacional de Cultura Contemporánea) are working together to organise a seminar that sets out to be a meeting point for audiovisual sector professionals, digital and technological industries, investors, entrepreneurs, students and other interested audiences. The aim is to reflect on the scope of the changes that are taking place, exchange experiences based on practice, and start to identify new business models.

Jornada Tranxmedia from Tabakalera on Vimeo.